If you own a website, chances are you are always looking for ways to gain online exposure. These days, a high volume of online traffic can bring any business some serious profits. This is why Search Engine Optimization is so popular. However, you’ll quickly realize that even the most extensive SEO campaign can’t do you any good if you’re not targetting the right keywords.
You may or may not know this, but one of the best ways to do competitive and highly-effective SEO is by using long-tail keywords. But do you know what long-tail keywords are, how to find them, and how to compete for them? In this guide, we’ll show you the best long-tail SEO strategies to get you started.
What are long-tail keywords?
Keywords are essential in Search Engine Optimization. In fact, keyword research should be a top priority above everything else during the first phase of an SEO campaign. Long-tail keywords are types of search phrases used by users that specifically serve their intent. Long-tail keywords are low in search volume and are usually less competitive. Because of this, long-tail keywords have high conversion rates.
The phrase “long tail” refers to the fact that they are on the long-tail end of the search demand of users. In short, few people are searching for these terms every month. So why do they have high conversion rates then? Despite their lack of search volume, long-tail keywords are easier to rank for compared to highly-searched keywords. This is also due to the fact that they convey clear customer needs that you can quickly solve. Intent-driven keywords are easier to rank for.
Why compete for long-tail keywords?
There are three main benefits to competing for long-tail keywords:
(1) They are less competitive. Because long-tail keywords have such low search volume, it doesn’t take too much effort to rank for them. A basic on-page SEO and link building campaign can land your web pages on the first page of search results.
(2) They give you higher conversions. High conversions are what SEO strives to acquire. For your business, long-tail keywords can provide you with insight on search intent. You can then use this data to identify which queries lead customers to buy. This can also usher some highly-qualified leads into your sales funnel.
(3) Semantic Search Optimization. More and more users perform voice searches every day. And long-tail keywords do better on semantic searches. Long-tail keywords are intent-driven, which means the content you make will provide answers to these specific questions better.
Steps To Finding Long-Tail Keywords
- Create a list of seed keywords. Use keyword planning tools to help you generate a list of viable seed keywords. However, stay away from Google Adwords as they typically cater to commercially-intent search phrases.
- Use Google’s auto-complete suggestions. Using your seed keywords, type them into Google’s search box and write down Google’s search suggestions.
- Take note of Google’s related search suggestions. There are search suggestions at the bottom of each search engine results page. Write down these suggestions.
- Repeat step 1 to 3 on Bing and any other search engines you want to rank in.
- Sort and select your long-tail keywords.
You can either do these steps manually or make use of a keyword research tool to help you. Once you have your own comprehensive list, start sorting them. Get rid of keywords that are not purposely serving user content. Instead, focus on the keywords with specific intent and use them for your search engine optimization campaigns. However, it’s important to remember that your longtail keywords are only as good as your content. Above everything else, search engines put value on websites that deliver valuable and high-quality content to its users. Your long-tail keywords should be strategically placed and well-infused to your website’s content.
Michael is an experienced leader and innovator with a long track record of successfully developing brands online. His proficiency in growing SaaS platforms, generating web traffic and global team building has aided in driving Newswire’s rapid growth. Michael strives to make press release Newswire the disrupter in the PR and Marketing space, allowing businesses to attract media attention without the need for high-priced agencies.