At the turn of the 21st century, keyword stuffing or the cramming of lots of keywords into content was considered an effective search engine optimization (SEO) technique, but Google’s current algorithms have changed this old technique. Today, building relevance and authority has become the primary goals of content producers who want to apply the new rules of SEO.
If you’re going to build links effectively, you have to consider developing a content that is worth looking at, worth commenting and sharing. This action means you have to engage with social media and its social signals.
Considering the dynamic and volatile nature of Google’s website ranking today due to Google’s highly sophisticated algorithms assisted by artificial intelligence, the search request of millions of people, businesses, and prospects for relevant content undergoes fluctuation in the pages of a website’s rank as a result of the continuous updates of Google’s ranking algorithm.
It seems a blog’s effectiveness in choosing Google keywords would depend to no small extent on the level of online reputation, trustworthiness, and authority of the website where the blog story would be posted. Producing great keyword-optimized multimedia content and promoting it through social media platforms encourages engagement and drives traffic back to your site. Therefore it is not a matter of filling up and repeating the same keywords but of making the keywords relevant to the overall rating of the website.
If you have a product called “new Android phone” and want to sell this by creating an advertising campaign for millions of online users (as potential buyers), you will need to create first an authentic story about what this phone is all about and what makes it different from other existing Android phones. A packaged multimedia content could boost the information about the product. By posting ‘new Android phone’ in Google, the number of interested readers, parties, or potential buyers could increase once they find the story highly enjoyable and worth noting.
If the product story is posted on a trusted website and linked to social media platforms, the Google algorithm will look at whether users are engaged or not. If more people are engaged with the specific content, it’s a clear sign that the algorithm is showing the right content and will find it interesting and can become a candidate for ranking. In this context, ‘new Android phone’ could become a standard set of Google keywords.
The success of the product campaign is because of relevance and authority that attract backlinks. Once Google and the other searchers find your website relevant, then your currently-searching prospect will likely want to visit your site as well. Your website’s credibility builds up when other websites link from their content back to your website, along with Google and with other real, live searchers.