The ultimate goal of any SEO campaign is to have your website land on the first page of Google’s search results. However, in this case, it’s easier said than done. With so many competitors working towards the same goal, having your page ranked high takes a lot of hard work and effort. So where do you start? Keyword research is one of the most important factors when it comes to SEO. Ranking for the right keywords is key to this success. Read ahead for the ultimate guide on how to rank your keywords.
Why is it important?
Keyword research is one of the first things you will have to do when starting your SEO marketing campaign. But why, exactly? Simply put, the right keywords can make and break your ranking on Google and other search engine pages. If your page ranks on top, you can imagine the onslaught of traffic you will have on your site. To give you some perspective, according to a study by Infront Webworks, Google result’s first page receives a whopping 95% of online traffic. The following pages receive 5% less traffic subsequently.
How To Get Your Keywords Ranked
But what is the formula? Well, there’s is no straightforward secret formula that will rank your keywords magically. It will take a lot of time, hard work and, creativity to get to your goal. However, there are things you can do to help you.
1. Know where you stand.
Before you can do anything, you need to to find your baseline ranking. Determine where your page currently ranks for the particular keywords you want to improve. With a baseline, you can determine you’ll be able to assess how much you need to work on and track your progress from there. You can do this manually by googling your target keywords and taking note of your position. You can also use a rank-tracking tool to monitor your page ranking daily.
Aside from this, you can also find more suitable pages on your website to optimize with Google Analytics. Google Analytics will help you find particular pages on your site that are already getting organic traffic from visitors. Make sure that you put your keywords on the HTML of these pages, including page titles, meta descriptions, and subheadings.
2. Explore keyword possibilities.
The next thing you should do is play around with your target keywords. Type your keywords on Google to create variations that can work. Type Try to focus on long-tail keywords. Next, take a look at your competition for each keyword.
Ask yourself these questions:
- How does your audience find you?
- Who else uses these keywords?
- How can you make your self stand out?
Doing extensive keyword research will help you get a better page ranking. There are various tools you can use including keyword finders and analytics tools that can determine their worth.
3. Create great content using your keywords.
Google’s algorithms have changed a lot in the recent years. Before, all you needed to rank on top of search pages are a high number of backlinks and content laden with keywords. Now, things are different. Here’s the thing: You need to create great content with the right keyword placement in order to build high-quality backlinks.
Taking everything above into consideration, you can start by writing original and detailed content as well as supplementing them with descriptive page titles and meta descriptions. This will more likely attract the right kind of audience, get your page shared on social media and would get you some much-needed relevant and high-quality backlinks.
The strategies above will no doubt help your SEO score overall. However, it’s important that you set your expectations right. Ranking on the first page of major search engines is something that many business owners covet. That being said, with the right long-tail keywords and proper page optimization, your chances of success are far better from when you started.