Searchology - About & History

Truth. Transparency. Honesty.

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Our story is both unique to us but it is equally genuine as we wouldn’t have a story at all without our clients, family, friends, and others that have supported us over the last 14 years. We are both humbled and soulfully grateful to be able to share with you because of the belief, faith, trust, and relationships we have gained and built over the last decade and then some.  With this, here is a little about Searchology and how we go here…with you. 

About Us

About Searchology

Searchology® was launched in 2009 by Alton J. Duderstadt II with the primary goal of providing truth and transparency regarding search engine optimization, pay-per-click advertising, website analytics, and all things related to online marketing. Our mission is to provide our clients with the very best online marketing services and recommendations based on their unique goals and business models.

Searchology is very proud to work with some of the very best designers, artists, writers, and thinkers in the digital marketing industry. We have ties and relationships to almost every facet of the advertising world. From trade show display companies to video production companies. Our primary goal is to provide our clients with the digital A&M services they need and facilitate and nurture additional business relationships as needed.

We have had the distinct opportunity to work with some amazing brands, clients, and individuals. Past and current clients include: 

Chicago Board of Trade, Buell Motorcycles, Laughlin|Constible, Creative Circle, Elite Staffing, Inc., Marc Anthony [musician], Artemis Design, Sedia Systems, DeBrand, Garrett Popcorn, Otto Bock, Honeywell, Honeywell Aerospace, Sunrise Senior Living, Parkview Orthopaedics, Brookfield Zoo, Motorola, McDonald’s, Harley Davidson, Columbia College Chicago, Villa Park Office Equipment, American Academy of Orthopedic Surgeons, Suburban Orthopedics, and many many more.

We Really Really Love this Work

Searchology [surch-ol-uh-je] – noun – orgin: 2005 ~
search + ology

Our Teams

Searchology Team

Alton J. Duderstadt II

Alton J. Duderstadt II

Chief Searchologist | President

Colin S. Mumma | Lead Searchologist

Chief Searchologist | President


Brian “Bipper” Roberts | VPA

Chief Searchologist | President

Our Story

Our Story and History

In 2008/2009, the financial markets were in free-fall and the majority of the country was in fear of a new Great Recession. It was during this economic downturn, that our President [Alton J. Duderstadt II], realized the need for affordable Internet marketing services was needed. Against all odds, he started offering extremely affordable digital A&M services for small, medium, and large businesses.

In the 7 years since we are still providing services to several of our first clients. They have remained with us because we deliver results and we always provided the very best services at affordable rates. Of course, we can go on and on about ourselves…but there is no fun in that. Let us know how we may be of service to you and your company. That is what we love best. Your story and the history you want to write as we move forward with our partnership.

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