PPC Management

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Professional PPC management for local and national campaigns

Searchology offers pay per click advertising, implementation, development, audits, and professional PPC management for clients with budgets over $1,000.00 per month. Pay per click continues to be a driving force and a critical component to driving the right traffic at the right time. Some very useful PPC information:
  • Over 50% of Internet users can’t distinguish between paid ads and natural listings.
  • Paid search helps with brand awareness.
  • Paid search can help drive natural traffic to your website.
  • Impressions [times your ad is shown online] are cost-free [based on the PPC model].
  • Results are nearly instant [based on budget, keyword selection and targeting].
  • Click through rate [on mobile] for a number one position – 27.7%
  • B2B makes back $2.00 for every $1.00 spend via PPC.
  • Top 3 paid positions can gain 41% of all page traffic.
  • The average conversion rate for B2B websites is 2%
  • Pay per click can have a positive impact on natural search and search engine optimization

PPC Campaign Services Includes:

  • Full pay per click audits – Google/Bing/Yahoo
  • Full keyword research and recommendations
  • Paid Search Ad Copywriting
  • Display, contextual, and search strategies with recommendations
  • Monthly PPC campaign management – bidding, negative keywords, ad extensions, advertisement rewrites, reporting
  • Banner creative
  • A/B testing
  • Recommendations for landing pages
  • Google Ad Words tracking
  • Google Analytics Integration
  • Monthly recommendations and consultations
  • Goal tracking
  • Monthly reporting
  • Sitelink implementation
  • “On the fly” changes and improvements

Pay per click help and live PPC audits

The Searchology team is here to provide pay per click help with our live audits. Call or schedule a meeting online or in-person for one-on-one help. We provide this help free of charge.

Call us at 1.312.316.7202 for immediate assistance. If you need additional search engine optimization services to support your paid efforts, we can help.

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