A Chicago Digital  Marketing Firm. Data driven decisions. Client-centric.

Alton is able to take complex concepts of e-commerce and SEM/SEO and spin it into an intriguing and digestible subject. Every paper and assignment felt unique and interesting. The reading materials were dry (as to be expected) but Alton more than made up for it with lively classroom exercises and conversations. I would highly recommend this class.

Alton was/is a great teacher! He lives and breathes the course subject, which helps when you have any questions concerning the topics at hand. He also has a lot of advice to offer outside of class if you are needing help with an online business. He is a lot of fun and has a great sense of humor! I highly recommend taking his courses!

Alton is AWESOME. He runs his own SEO Company called “searchology” and is extremely knowledgeable about what he is teaching. I took his Digital Media Strategies class, and he literally shows you what he does for clients and what companies pay people to do for their online presence. IF YOU USE THE INTERNET TAKE THIS CLASS!!

Worked with Alton for 3 years. Stellar service, great work ethic, genuinely amazing guy. Highly recommend for any SEO needs.

In the age-old industry of general advertising, there are all types of people. In the internet advertising industry, one finds many people with an almost scientific sense of integrity. Cause & effects are measurable: impressions, clicks, conversions, orders, sales. One can research, one can trace, one can discover… Few people go to the end of the story to find explanations that make sense, then check their answers multiple times. Alton is one of these people!

Working with him, for almost a year now, has felt like having Lieutenant Columbo on your team. Alton seeks the answer, the right answer, then builds from there to gain efficiencies and increase sales for his company.

Alton is also very encouraging and supportive as a client, for he knows that doing good work in internet advertising is not easy and requires expertise. He has plenty of it himself, (esp. using Yahoo search).

I recommend Alton highly as an Internet marketing expert manager

“Alton is referred to as “Dr. Search” for a reason. He has a complete understanding of the strategies and tactics for succeeding with search engine marketing. Whether you define that as search advertising, search engine optimization, reputation management, or content development – Alton should be one of the first professionals you contact about the job.”

“He is visionary within the field and understands how to incorporate search specific strategies with a larger digital vision.”

“Wonderful instructor! Extremely insightful and helpful with everything SEO-related. He lives for digital marketing and is very easy to work with. I will definitely be returning to him for his knowledge again in the future.”

“Alton is referred to as “Dr. Search” for a reason. He has a complete understanding of the strategies and tactics for succeeding with search engine marketing. Whether you define that as search advertising, search engine optimization, reputation management, or content development – Alton should be one of the first professionals you contact about the job.”

“He is visionary within the field and understands how to incorporate search specific strategies with a larger digital vision.”

“In the age-old industry of general advertising, there are all types of people. In the internet advertising industry, one finds many people with an almost scientific sense of integrity. Cause & effects are measurable: impressions, clicks, conversions, orders, sales. One can research, one can trace, one can discover… Few people go to the end of the story to find explanations that make sense, then check their answers multiple times. Alton is one of these people!”

“Working with him, for almost a year now, has felt like having Lieutenant Columbo on your team. Alton seeks the answer, the right answer, then builds from there to gain efficiencies and increase sales for his company.”

“It’s no secret that this economic turmoil has impacted just about everyone, and most marketing departments have been hit very hard. Very rarely do you find someone who desires to step forward and take the reins when there is a low likelihood for a positive outcome. That was not the case with Alton, he not only accepted the responsibility, he quickly went into triage mode and was able to prioritize all of the programs. He then executed all the difficult decisions required of him and now has the ship efficiently sailing towards calmer waters.”

“If you need someone to guide your business in the right direction then I recommend you take a look at Alton for that role.”

“I have worked with Searchology and Alton for the last 4 years.  This social media/Google/AdWords market is a racket. It is a frustrating and confusing industry. I have found that people claim they are experts in this field but they really do not know what they are doing. In my past experiences, I have lost thousands of dollars in trying to correct or fix others mistakes…etc.  Searchology has been my saving grace to me and my business.  Alton is honest and has been so helpful. If your business is small or large – Sarchology can do a great job for you!   I have appreciated all they have done for me.  It has been a game changer in my business.”

Searchology exceeded our expectations. We’ve worked with quite a few outsourced teams in programming and search marketing – and Alton and his team were hands down the most professional, experienced, and timely we have dealt with. We got constant phone calls, emails, and updates without prompt. In fact, there were even times when we had been neglecting our PPC efforts and Alton was more on top of the project than we were. They were fully committed and invested in the project.

Alton truly partners with his clients so they can realize the best possible results; he has a positive attitude and is brimming with resources. Alton exceeded our expectations and I highly recommend his services.

Amazed at the 100% success rate of getting our client sites listed at the top of search engine results and the ongoing success of generating targeted website traffic by incorporating ethical search engine optimization. Searchology was instrumental in providing top quality PPC services, sales conversion strategies and ROI set-up and analytics.

Alton is a real pro when it comes to driving traffic to your site. He is responsive and a hard worker. It is great to have him as a partner on this quest.

“I’ve been contacted by more SEO companies than I can remember and they all made promises about what they could deliver and how long it would take.  Alton was the first to tell me he wouldn’t make any promises on quick results, but rather promised to build a sustainable solution that would provide a foundation for growth and that is exactly what he has done.  We’re very pleased with the results and are excited about the future of our web presence.  The insights and feedback we received from Searchology have helped us formulate a strategy that will continue to deliver results.  I have recommended Alton to several of my friends and colleagues and would continue to do so.”