Nothing you do on the Internet will be private…it will be sold.
Imagine, if you will, a world where everything you do through your ISP [Internet Service Provider] is now up for sale and scrutiny. Nothing you watch, post, respond to, research, or buy will be private. Every key-stroke will be up for sale. Your entire digital life and browser history is heading to the auction block. If Congress, POTUS, and the ISPs have their way…this deal could be singed very soon.
In short, this new rule rolls back all of the privacy protections you once had. Previously, ISPs had to have your express permission to sell your private information. Under the new rule…all of your browsing information will be for sale and there will be NOTHING you can do about it.
Moreover, this suggests that if you own a website…now would be the perfect time to move from a unsecured site to a secured site. IE – HTTP to HTTPS. Typically, the move is very cost effective and will help your visitors be protected while they are on your site. In addition, Google regards HTTPS sites as more secure, thus, more trustworthy.
This is a short post and it is intentional. Your big takeaways are this:
- Unless this is stopped or alternative regulations are proposed…we have entered into uncharted territory and all of us are the lab rats.
- Big Data is about to get very personal and may begin to haunt all of us no matter where we go.
- This are ways you can protect yourself. The article below is fantastic and I highly recommend you review it. https://www.letsgetsafe.org/.
- Searchology is now officially recommending to our readers and to all of our clients to switch from unsecure websites to secured websites. Simply move from HTTP to HTTPS.
We want to stay away from politicizing this event but we cannot ignore the fact that ISPs want YOUR information in order to monetize YOU. Our government in a very partizan vote count, decided that we should NOT be protected when using the Internet. This is a developing story and we will do our best to keep our readers updated as we lurch down a very deep and dark rabbit hole.