Keyword Level Tracking for Calls Now In AdWords

Website Call Conversions Are Here

At Searchology, we love it when our clients see their click-to-call metrics. What gets us excited about these reports is that not only do we know where the call was made from, what time of the day they were made, or how long the calls were, it’s that they don’t cost our clients anything. When a visitor clicks on your phone number extension in your ads it doesn’t count as a click, and therefore costs you nothing. It’s having your cake and eating it too. How great is that? But wait – it gets even better. Now, in Ad Words, you can see which keywords are driving your phone conversions.

Seventy percent of all mobile searchers have called a business directly from PPC ads. This new functionality helps marketers get more information out of these calls.

A happy client makes for a happy business owner, so now more than ever seems like the perfect time to optimize your AdWords call extensions to see how they can be used to drive more conversions, or at least, more leads for your sales team. Here are some top-level reasons why this is good for marketers:

  • Associate more value of your PPC efforts to your sales team
  • Strengthen campaigns where calls are the highest form of conversion
  • Know which calls are more valuable
    • [i.e. Calls from page A aren’t converting as much as page B]
  • Automated bid adjustments target pages that drive the most qualified calls
  • Geo target areas with the highest amount of calls

How You Can Get Started with Website Call Conversions

In order to implement these new features and start putting them to use you must currently have a Google AdWords account with call extensions enabled and a valid phone number. If you already have those things in place head over to AdWords Help for setting up website conversion tracking for calls. Or heck, call us and we can do it all for you. (312) 316-7202.

Useful Links:

Visit Google’s Official Blog for AdWords for more information about how to implement click-to-call ads and website call conversions.


[author] [author_image timthumb=’on’][/author_image] [author_info]Colin Mumma is a lead Searchologist at Searchology. He lives and breathes all things SEO and loves quality content. Colin has managed client campaigns at Searchology since 2014.[/author_info] [/author]